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How The Puffer Jacket Occupy The World

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Some trends may feel alienating, but padded can be worn by anyone — from new dads to students.
It goes without saying that if you wait long enough, something outdated will eventually catch on.
It happened to tracksuits, socialism and Celine Dion.And, for better or worse, it happens with puffer jackets — you know, the collective term for those waterproof, super-practical “technical” coats you can wear on Mount Everest.Or at least Storm Erik.
Winter turned into spring, but it seemed we were never more than six feet away from our puffer jackets. They’re in your father. They’re in Whitehall.They are also on television: in America, Alan of Russia Dolls wears a Uniqlo under his coat;In the UK, anti-hero Alan Partridge’s extraordinary – or “ridiculous”, if you’re the Telegraph – yellow padded coats bear a striking resemblance to what Balenciaga showed last season.
“The shape and look of the puffer jacket is powerful, but also understatement, almost Spartan — and there’s power along that line,” said Andrew Luecke, a fashion historian and co-author of “Cool: Style, Sound and Subversion,” a historical subculture about youth.Frankly, it’s less about who’s wearing a puffer jacket and more about who’s not.
If the popularity of mountaineering wear is its niche, the down jacket has become a more wearable byproduct, embodying those moments when fashion and function intersect.Get mei’s padded jacket.She may have caught a cold during the disaster week of no-deal deals, but it wasn’t cold enough for her Herno coat, which was designed for “protective warmth,” especially considering she only wore it from # 10 to her car.Patrick Fagan, a consumer psychologist at Goldsmiths, University of London, says it’s about covering cognition and the idea that “what we wear has a profound psychological impact on the way we behave.”These coats are gender-neutral and serve as armor against the weather or mood of the day.
The puffer’s revenge now seems obvious.It is, after all, a coat favored by winter sports enthusiasts, who tend to be affluent.”This function appeals to the rich, who give the down jacket a lifestyle, and then other subcultures adopt that,” Luecke said.Padded jackets have roots in the ’90s, streetwear, rap and New York, but there’s no substitute for them.You can see it in the woman on the tractor in Chelsea, the new dad or the fashion student.


Post time: Sep-19-2022